POKELLO Champagne Wine

Pokello Champagne, launched by Zimbabwean media personality Pokello Nare , is a sparkling wine brand that uses traditional winemaking methods to produce a quality product. The wine, initially envisioned in 2019 but delayed by COVID-19, aims for a blend of depth and fine bubbles, with grapes harvested in the morning for freshness. While described by some as champagne, it is more accurately a sparkling wine fermented in the bottle, available in both a sweet rosé and a light brut option, reflecting the brand's focus on elegance, luxury, and celebration. 

Key Features

• Producer: Pokello Nare, a Zimbabwean media personality known as the "Queen of Swagger". 
   
• Product: Sparkling wine using traditional, high-quality methods. 
   
• Flavor Profile: Available as a sweet Rosé and a light Brut option. 
   
• Production Method: Follows a traditional method for developing depth and fine bubbles, with an 18 to 24-month bottle fermentation period for complexity. 
   
• Grapes: A blend including Chardonnay, Pinot Noir, and a small portion of Pinotage. 
   
• Branding: Positioned to represent elegance, luxury, and celebration, aligning with the brand's focus on high-end products. 
   

Brand and Product Development

• Origin:
  The concept for Pokello Champagne began in Florence, Italy, in 2019, but the launch was delayed due to the COVID-19 pandemic.
• Launch:
  The wine was officially launched around Pokello Nare's 40th birthday on August 31st, 2025.
• Marketing:
  The brand is promoted on social media platforms like Instagram, where it's described as a luxury product.